Jeroen Verheij aka Secret Cinema started producing as Meng Syndicate in 1990. His first record 'Sonar System' came out on the Hithouse label in Belgium (ARS). Soon it became a big clubhit and through remixes by Speedy J aka Pullover the record became all the more successful. Because of the unfortunate death of Peter Slaghuis, the man behind the Hithouse project, the co-operation with ARS did not work out to Jeroen's satisfaction.

In 1993, after having experimented with soundsamples and melodies for three years, DJ Michel de Hey, who recognized Jeroen's excellent producing skills, convinced him to release his music on Michel's Immaculate Music record labels. The first record Night On Earth 'My Brain' was released in 1994 on the new innovative techno label Brave New World Records. Secret Cinema 'Timeless Altitude' released on EC Records got to the Belgium Top-30 and after that the first Grooveyard success followed. After getting amazing crowd response to the Grooveyard acetate, Michel decided to release 'Watch Me Now' in November 1994. While creating it Jeroen was inspired by funk heroes such as Curtis Mayfield and The Jimmy Castor Bunch. The record became an enormous clubhit in the Netherlands, Belgium, Great Britain and Japan. Grooveyard 'Mary Go Wild' appeared in 1997 and it hit no. 12 of the Dutch Top 40 Charts and a few months later it was also put out in Scandinavia, Spain and Belgium. For 'Mary Go Wild' Jeroen Verheij received two Update Dance Awards, for Best Dutch Producer and Best Dutch single of 1997. 'Masculinity', the follow-up for Secret Cinema, delivered him another two dance awards in 1998.

Jeroen has been playing live since 1993, but when Secret Cinema's 'Volt!' came out in 2000, it was the start of Jeroen's new and restyled energetic live set. A more techno-orientated Secret Cinema only set, different from his former live-sets, wich combined Grooveyard and Secret Cinema songs. After that, Jeroen released his first album in 2001 under the name of Secret Cinema, "White Men Can't Funk". Further he is busy co-producing. The theme for Rotterdam's Heineken Fast Forward Dance Parade 'Let the Music be your Guide', created in co-operation with Michel de Hey, hit the Dutch Top 40 Charts. Other jointed projects are Secret Cinema vs. Private Productions,with Robert Kroos, Hidden Rivals and Special Request in co-operation with Mirko 'Miracle' van Dommelen, Starchild in co-operation with Zki and the recent successful collaboration Michel de Hey vs. Grooveyard.

Now Jeroen also produces music for films. After making the music and sound effects for ' Barcode ', a film by Adriaan Lokman , he did the same for Lokman's new film, ' Shredder '. Now anticipations are high, with 'Barcode' being a big success and winning several prices around the world. Including the biggest animation price, the 'Grand Prix d'Annecy'.